Liquid Death / The Biggest Ad Ever
We auctioned off the side of our cases for one of the top 10 most expensive eBay sales ever.
Instead of paying millions of dollars for an ad, we sold one. There were more than 200 bids place during the 7-day auction. And in the process, we made $500,114, putting us at the 9th most expensive thing ever sold using eBay.
And the entire marketing industry got involved in the fun along the way. (Even the competition).
