In sixth grade language arts class, I remember our language arts teacher spending an entire unit on subliminal advertising. After wolfing down her two Rice Krispie Treat and Coke for lunch every day, she would show us the truth: advertising is evil. Instead of doing things like learning vocabulary or diagramming sentences, we spent an entire month learning how to spot skulls supposedly airbrushed into Marlboro smoke or innuendo in liquor ads. It was supposed to open our eyes to the treachery of the advertising. Unfortunately, I just thought it was fun. So, thanks, Ms. Lawton.

After working on the agency side for 12+ years, I’m now VP of Creative at Liquid Death. Now I use all those evil skills I learned so many years ago to help build one of the fastest growing non-alcoholic beverage brands of all time. I’m lucky to be surrounded by a wildly talented and fearless team of maniacs. Together we’re on a mission to make health and sustainability 50 times more fun than any beer, soda, or energy drink ever could.

At Liquid Death, I creative direct, write, lead our creative, production and marketing department, and occasionally direct.

In my free time, I have a crippling addiction to running ultramarathons just for funsies.